ReThink Your Commute

I collaborated with ReThink Your Commute, a program of the Florida Department of Transportation. ReThink helps people in Central Florida make informed decisions about how, when, and where they travel. ReThinking the way you get around is good for our planet, good for your wallet, and good for you.

The vision for this project was to bring awareness to alternate transportation options through a retro-style design. With various modes of transportation offered, we decided to highlight bus transportation. I gathered inspiration from vintage National Park travel posters and different locations throughout Florida to base my design.

Materials created included: Posters, magnets, tote bags, billboard, social media graphics (YouTube, Instagram, Facebook, Twitter, and LinkedIn)